Making forty years of print feel simple
Established in 1983, Naili Print Media is one of Singapore's leading commercial printing houses. Printing is full of jargon that only insiders understand. Naili wanted print explained in plain terms, plus a home for the work they had built up over the years.
Before designing anything we had to understand who the site was for. We wrote customer profiles based on Naili's real clients and used their needs to shape every page.
Information architecture decides whether a build succeeds, the same way groundwork decides a building. A clear sitemap and wireframes meant the Naili team could give precise feedback before any visual design started.
