A rebrand and a frictionless way to give
Xiser Careserve is a subsidiary of Tai Pei Buddhist Organisation. Its old website lived inside the parent organisation's site and confused the donors it depended on. It needed a name, a look and a website of its own.
Together with the Xiser team we settled on one objective: make giving easy. A donation wish list and PayNow payments cut a donation down to a few seconds, and an AI-assisted translation module reaches their mostly Chinese-speaking donors.
The old logo kept getting mistaken for the parent organisation's. We designed a new logo, typefaces and colours, then wrote a brand guide and designed name cards to match. The home now reads as a neutral organisation, open to any elderly or destitute person who needs care.
